Getting Ready for 2D Barcodes by 2027

Preparing for GS1 Sunrise 2027

What it means for your labels and your business

Big changes are coming to the way products are labeled and scanned. By the end of 2027, all point-of-sale (POS) systems must be able to read 2D barcodes. As a result, businesses that prepare now will be ready to meet new standards and gain an advantage — and BBCS is here to help.

What is GS1 Sunrise 2027?

GS1 Sunrise 2027 is an industry-wide initiative that will make 2D barcodes the new standard at checkout. Unlike traditional 1D UPC barcodes, 2D codes such as QR Codes and DataMatrix can hold much more information. Beyond a product ID, they can include details like:

  • Expiration dates

  • Lot numbers or serial numbers

  • Web links for product instructions, sustainability details, or promotions

For instance, a DataMatrix code might hold a lot number while a QR code could link directly to instructions or safety data. In addition, this shift will bring new requirements for packaging and labels. It also creates opportunities to improve traceability, compliance, and customer engagement.

Why 2D Barcodes?

Traditional UPC codes carry only one piece of information: the GTIN (Global Trade Item Number). However, 2D barcodes open the door to much more, including:

  • Better inventory and recall readiness

  • Easier compliance with regulatory and safety standards

  • Real-time information like best-by dates

  • Direct consumer engagement through scannable links

As a result, businesses gain both operational benefits and stronger connections with customers.

What Businesses Should Do Now

2027 might feel far away, but updating packaging, printers, and scanners takes time. Therefore, it’s smart to start preparing now.

  • Check your current hardware – Evaluate printers and scanners to confirm they can support 2D codes. GS1 provides tools to test barcode readiness.

  • Plan for dual barcodes – Most companies will use both UPC and 2D codes during the transition. This ensures compatibility with legacy systems while preparing for the future.

  • Involve key teams – IT, packaging, compliance, and marketing should align early. For example, packaging updates may require IT to adjust data systems.

  • Work with a trusted supplier – BBCS can guide you through the transition with the right printers, barcode scanners, and labeling supplies. Moreover, we can help you avoid costly mistakes during the changeover.

How BBCS Can Help

The shift to 2D barcodes isn’t just about compliance — it’s an opportunity to improve efficiency and strengthen customer trust. In addition, preparing early will save time, reduce costs, and make the transition smooth.

At BBCS, we partner with businesses across Michigan and beyond to provide the printers, scanners, and labeling supplies you need. More importantly, we give you the guidance to put it all together.

📞 Ready to get ahead of GS1 Sunrise 2027? Contact your BBCS account manager today or visit www.bbcs-inc.com.